Anchor text is the normally underlined text that a user sees when viewing a link. An example: GiveSEO - SEO Scoop is the anchor text.

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A backlink is any link pointing to a particular page of a website. Some search engines consider the number of backlinks, and the status and relevancy of those backlinks to your page as a factor in the algorithm when determining placement of your page

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An algorithm, often shortened to algo, is a mathematical formula used to determine the sites listed in search results, and the ranking of those sites.

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SERP stands for one of the following (depending upon who you ask): 1. Search engine results page 2. Search engine ranking page 3. Search engine results position 4. Search engine ranking position When I refer to SERPS, I am speaking of the actual pos

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Paid placement is a guarantee of a particular ranking in a search engine in return for a payment. Generally, the more you pay, the higher the ranking will be. Usually, these rankings are separated from the organic SERPs, and are sometimes called spon

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Keyword density is the percentage of keywords contained within the total number of indexable words within a web page, or to put it another way, the ratio of a keyword or key phrases to the total number of words on that page. If the keyword density i

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Have you ever noticed the links to my social profiles that Ive got listed in the left sidebar? Yeah, it looks just like the screenshot you see here. I coded that sidebar section by hand, but Ive been bugging someone to make a tool that would make ge

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Just got word from the folks who make my favorite keyword research tool (Wordze), that they are offering a very nice little download for free. You can download Googles top search terms for every hour of the day since Jan 8th 2008. Their keyword trac

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