摘要： Anchor text is the normally underlined text that a user sees when viewing a link. An example: GiveSEO - SEO Scoop is the anchor text....[更多内容]

摘要： A backlink is any link pointing to a particular page of a website. Some search engines consider the number of backlinks, and the status and relevancy of those backlinks to your page as a factor in the algorithm when determining placement of your page...[更多内容]

摘要： An algorithm, often shortened to algo, is a mathematical formula used to determine the sites listed in search results, and the ranking of those sites....[更多内容]

摘要： SERP stands for one of the following (depending upon who you ask): 1. Search engine results page 2. Search engine ranking page 3. Search engine results position 4. Search engine ranking position When I refer to SERPS, I am speaking of the actual pos...[更多内容]

摘要： A robots.txt file is a simple text file that lets search engines know what NOT to crawl and index. If your intention is to allow all search engines to crawl and index all aspects of your site, then you do not need a robots.txt file at all. If, howeve...[更多内容]

摘要： ROI stands for Return On Investment, or basically the profits or losses received from an online advertising campaign....[更多内容]

摘要： Paid placement is a guarantee of a particular ranking in a search engine in return for a payment. Generally, the more you pay, the higher the ranking will be. Usually, these rankings are separated from the organic SERPs, and are sometimes called spon...[更多内容]

摘要： PPC stands for Pay-Per-Click - when a company or advertiser pays a search engine or affiliate for each click-through generated by a user....[更多内容]

摘要： Keyword density is the percentage of keywords contained within the total number of indexable words within a web page, or to put it another way, the ratio of a keyword or key phrases to the total number of words on that page. If the keyword density i...[更多内容]

摘要： Have you ever noticed the links to my social profiles that Ive got listed in the left sidebar? Yeah, it looks just like the screenshot you see here. I coded that sidebar section by hand, but Ive been bugging someone to make a tool that would make ge...[更多内容]

摘要： Just got word from the folks who make my favorite keyword research tool (Wordze), that they are offering a very nice little download for free. You can download Googles top search terms for every hour of the day since Jan 8th 2008. Their keyword trac...[更多内容]